The Problem
THE
CHALLENGE
Before becoming Fleeto, they were known as Simple Self Drive, but their brand identity and growth were far from simple. They had the physical cars and decades of driver trust, but online they were a ghost town. Their website was stubbornly locked in 2004, and the digital side never got the memo that the world had moved on. In a hyper-saturated market, they relied entirely on manual word of mouth and offline hustle. If a driver didn't physically walk through their front door, they didn't exist. PCO drivers searching for cars online were finding younger competitors instead. Those competitors weren't actually better. They were just easier to find on Google.
The Solution
WHAT
WE DO
How do you refresh a business without losing its soul? First, you drop the baggage. Simple Self Drive became Fleeto. We rebuilt their website from the asphalt up with driver-first UI/UX design. The goal? Turn a sceptical driver's search into a confirmed booking before they tab away.
We integrated HubSpot CRM so internal teams stopped tripping over each other. Smart call tracking mapped every ring to its origin, letting us double down on channels that drove high-intent calls. The result? A customer-first brand ready to outgrow its niche.
Hope isn't a marketing strategy, and people can't follow a business that isn't there. We launched Fleeto across major platforms like Instagram and TikTok with a comprehensive social media strategy while aligning SEO, Google Ads, and organic content to deliver results. Instead of wishing for luck, Fleeto started showing up exactly where London’s drivers were already booking.
60%
Business Growth
Results That Speak
What We ACCOMPLISHED
Targeted email flows and SMS marketing turned one booking into a habit. Drivers who rented once started coming back without being chased. Organic leads stopped trickling in and started arriving the way London traffic moves at rush hour: constant and impossible to ignore. Feed the machine the right strategy, and you stop hunting for drivers. They start finding you first.
Over 20 years, Simple Self Drive grew to 326 vehicles. We took Fleeto beyond 800+ in less than two years. The business wasn't suddenly working harder. It finally stopped working against itself. Better positioning. Better systems. Better visibility. Funny how quickly momentum shows up once everything starts pulling in the same direction.
2.5x
Fleet Growth
24/7
Lead Generation100%
Business Visibility
Why Us
The word clients use most about us isn't Exciting. It's “RELIEF”
Before working with Ryetec, our website was basically just there. It looked fine, but it wasn't really helping us. The biggest difference was they actually understood what our customers needed to see, not just what we wanted to say. The new site feels like us, but it finally works like a proper sales tool.
