The Problem
Five days isn't a lot of time to build a restaurant. It's even less time to build everything around it. When Nara Thai came to us, they already knew the part that mattered most: how to cook incredible, authentic Thai food. The flavours and the passion were there. But turning that into a brand people can actually find and book was a completely different story. They knew they needed more than great food, but the scale of what happens before opening day is easy to underestimate. We had to find the voice that captured what made Nara Thai special and build the connections that would introduce the brand to the right audience.
The Solution
How do you refresh a business without losing its soul? First, you drop the baggage. Simple Self Drive became Fleeto. We rebuilt their website from the asphalt up with driver-first UI/UX design. The goal? Turn a sceptical driver's search into a confirmed booking before they can look away.
Hope isn't a marketing strategy, and consistency follows a business that isn't there. We launched Fleeto across major platforms like Instagram and TikTok with a comprehensive social media strategy to deliver real results. Instead of waiting for luck, Fleeto started showing up exactly where London's drivers were already looking.
We integrated HubSpot CRM so internal teams stopped tripping over each other. Smart call tracking mapped every ring to its origin, letting us double down on channels that drove high-intent calls. The result? A customer-first brand ready to outgrow its niche.
More Visibility
Results That Speak
Targeted email flows and SMS marketing turned one booking into a habit. Drivers who rented once started coming back without being chased. Organic leads stopped trickling in and started arriving the way London traffic moves at rush hour: constant and impossible to ignore. They start looking for you first.
Over 20 years, Simple Self Drive grew to 326 vehicles. We took Fleeto beyond 800+ in less than two years. The business wasn't suddenly working harder. It finally stopped working against its own origin story. The result? A customer-first brand positioning, better systems, better visibility. Funny how quickly momentum shows up once everything starts pulling in the same direction.
Table Occupancy in Week One
Why Us
Working with Ryetec changed how our business shows up online. The results speak for themselves.