The Problem
THE
CHALLENGE
Same serious messaging. Same corporate websites. Same promises that could belong to almost anyone. The claims industry doesn't leave much room to breathe. And that is the danger of any industry where everyone follows the same formula. Businesses copy what feels safe until every company starts looking, sounding, and feeling identical. Simple Claims had the resources to compete, but their marketing was stuck playing the same game as everyone else. Most work still came through referrals, while smaller competitors were building visibility online and becoming easier for customers to find.
The Solution
WHAT
WE DO
The claims industry has a bit of an identity crisis.
Playing it safe made everyone look the same. Simple Claims had two choices: become another logo people forgot, or become the brand people remembered.
We chose the second and introduced a mascot: something people could actually connect with. Our creative, UI/UX, and development teams redesigned every step of the journey, making it easier for frustrated drivers to understand their options and start a claim.
A great website alone doesn't build visibility. We connected social media, paid campaigns, and ongoing optimisation into one growth system, giving Simple Claims a brand customers could recognise wherever they found it.
75%
more visitors
Results That Speak
What We ACCOMPLISHED
Simple Claims had spent years building trust through word of mouth. The problem? Word of mouth works brilliantly until nobody is talking about you in the room. We helped take that trust beyond existing networks. The website became a new source of opportunity, search started putting the brand in front of more people, and customers looking for help could finally discover Simple Claims without needing a personal recommendation first. Because being good at what you do matters.
The challenge shifted from finding customers to responding fast enough. We built a connected CRM and dispatch system that captured every enquiry, qualified it instantly, and routed it to the right team. With 24/7 roadside recovery running through one workflow, calls became jobs. That's when marketing stopped generating leads and started powering the business itself.
100%
Lead Visibility
24/7
Roadside Recovery System100%
Connected Growth Engine
Why Us
The word clients use most about us isn'tExciting. It's “RELIEF”
Before working with Ryetec, our website was basically just there. It looked fine, but it wasn't really helping us. The biggest difference was they actually understood what our customers needed to see, not just what we wanted to say. The new site feels like us, but it finally works like a proper sales tool.
